JOEL Product and Brand Protection has
various exclusive technologies, visible or covert, which Brand owners can apply
to their products for efficient, effective and economical differentiation of
the original product from the fakes. These technologies can be used for
effective communication with the customer in the Brand’s marketing strategy or
as a covert means to detect counterfeits and their purveyors.
By
invitation of ISPO China, Joel and its partner Securikett, from Vienna / Austria,
participated in the ISPO China trade fare in Beijing from April 24th
till the 26th. We were able to assist new brand owners from the Far
East as well as European brand owners who are expanding into the Asian Market.
Textile Application
The, or one of the threads used to weave the garment label, is
treated with a non-toxic, washable, for the human eye invisible
feature.
Once the thread has been integrated into the label no one will
notice that it has been treated. The feature is totally invisible
until excited by a laser pointer. The pointers wave-length is
adjusted to the security feature in the label. The feature
becomes visible only when excited by the pointer.
Brand owner do not have to change their label supplier(s).
They simply send us the thread which needs to be
incorporated, we treat it with the security feature and return it
to the brand owner.
This picture
was taken in Philadelphia USA, a place I haven’t
been to since I was a kid, seeing the liberty bell. I haven’t been back to the States in 6 years
and it was quite a shock, the openness of counterfeit trade is even more
shocking! The Americans do not want really to fight it because they think that
it does not effect their economy. This is a misinterpretation, any person buying a fake has less of a chance to
buy a real product that is even produced in their own country.
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